The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of online gambling, has grown exponentially in recent times. A significant driver of this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the tra
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the buying and selling of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, nonetheless they operate on opposite si
In today’s digital age, businesses rely heavily on web marketing to reach and build relationships with their audience. But how do companies know if their online marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into an important component of marketing strategies, providing businesses wi